Your Telephone Greeting - best & worst
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Do you want to deal? Then let's trade. It's doesn't have to be equal value but it does need to be perceived as equivalent value.... -
Stop Wasting your money on branding and start building profitable relationships Listen in to my interview on PR 101 Radio as host, Erica Tay... -
You might have heard that prospects need to see your advertisements seven times before they buy. That phrase is often repeated by advertisin... -
Here's an example of a big bank (CIBC) building relationships. Contrast that with the usual corporate approach of focusing on branding. ... -
If you are in a commodity market there might be room to move up-market for new products. For decades the hotels of the world worked on a ra...