Fortinos - Lettuce and Tomatoes but no Heart
Follow-up to my post of August 16, 2006 regarding Fortinos Grocery store.
I heard nothing from Fortinos and I did more digging into the Fortinos website. I wanted to send an email to a person at Fortinos - I could not find a person to contact on the Fortinos website. Yes I did find a warm story about John Fortinos the entrepreneur who started the store (they did not mention the date).
But no contact information.
I clicked on “About Us” and there is no “us” as in people - just corporate drivel. (Read my earlier post regarding About Us)
Click down on “Work with us” and it tells you to contact your local store – but not how.
“Talk to Us”
That seemed like a good tab to click on. Here is what I found on that page:
Writing:
Loblaw Companies Ltd.
1 President's Choice Circle
Brampton, ONL6Y 5S5
Attention: Fortinos Customer Relations Centre
2nd Floor, North Tower
Calling:
Customer Relations Centre: Toll Free 1-800-565-9690
Customer Relations Hours of Operation: Monday to Friday 8:30am-5:00pm
Fax: 905-861-2387
WE ARE HERE TO HELP YOU WITH ANY QUESTIONS OR COMMENTS ABOUT YOUR SHOPPING EXPERIENCE. FORTINOS CUSTOMER RELATIONS CENTRE IS OPERATED AT OUR HEAD OFFICE IN BRAMPTON.
Notice: no names, no easy way to contact them.
Nothing personal about “Talk to Us”
If you want to contact Fortinos you must write a letter and mail it to their corporate office care of Loblaws or call their anonymous “Customer Relations Centre”. None of that is encouraging or inviting.
It is a good thing that there are many choices on where to buy groceries.
“Your supermarket with a heart”
That is their slogan – a great line. But like most creative marketing lines – a lot is lost in the delivery. Was the slogan created by an ad agency without checking out the store? Do the managers remind themselves and their staff about this slogan?
Any slogan without the heart behind it is wasted.
When I visit the Fortinos grocery store I can easily find the lettuce and tomatoes.
But where is the heart in Fortinos?
George Torok
Power Marketing
I heard nothing from Fortinos and I did more digging into the Fortinos website. I wanted to send an email to a person at Fortinos - I could not find a person to contact on the Fortinos website. Yes I did find a warm story about John Fortinos the entrepreneur who started the store (they did not mention the date).
But no contact information.
I clicked on “About Us” and there is no “us” as in people - just corporate drivel. (Read my earlier post regarding About Us)
Click down on “Work with us” and it tells you to contact your local store – but not how.
“Talk to Us”
That seemed like a good tab to click on. Here is what I found on that page:
Writing:
Loblaw Companies Ltd.
1 President's Choice Circle
Brampton, ONL6Y 5S5
Attention: Fortinos Customer Relations Centre
2nd Floor, North Tower
Calling:
Customer Relations Centre: Toll Free 1-800-565-9690
Customer Relations Hours of Operation: Monday to Friday 8:30am-5:00pm
Fax: 905-861-2387
WE ARE HERE TO HELP YOU WITH ANY QUESTIONS OR COMMENTS ABOUT YOUR SHOPPING EXPERIENCE. FORTINOS CUSTOMER RELATIONS CENTRE IS OPERATED AT OUR HEAD OFFICE IN BRAMPTON.
Notice: no names, no easy way to contact them.
Nothing personal about “Talk to Us”
If you want to contact Fortinos you must write a letter and mail it to their corporate office care of Loblaws or call their anonymous “Customer Relations Centre”. None of that is encouraging or inviting.
It is a good thing that there are many choices on where to buy groceries.
“Your supermarket with a heart”
That is their slogan – a great line. But like most creative marketing lines – a lot is lost in the delivery. Was the slogan created by an ad agency without checking out the store? Do the managers remind themselves and their staff about this slogan?
Any slogan without the heart behind it is wasted.
When I visit the Fortinos grocery store I can easily find the lettuce and tomatoes.
But where is the heart in Fortinos?
George Torok
Power Marketing
