Power Marketing

Do you want to deal? Then let's trade.

It's doesn't have to be equal value but it does need to be perceived as equivalent value.

I learned about how to make business deals in elementary school - grade one - seven years old.

We traded baseball cards. A deal sounded like this, "I'll give you a Mickey Mantel for your Yogi Berra."

That's clear.

The answer is yes or no - or let's re-negotiate.

There was no deception in that offer. Your word was your contract. Nothing was in writing. We understood each other.

Stop positioning and proclaiming your policies. I don't want to talk with your interns who can't make decisions.

Do you want my Mickey Mantle or not. If so, give me your Yogi Berra. If you don't want to give up your Yogi Berra, then why are we talking?

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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This photo surprised me.

The two men on my right were the greeters at this restaurant in Yazd, Iran. It was an Iranian restaurant. The food was terrific.

What surprised me?

When I entered the restaurant I was first greeted by the smaller man, then the larger man.
My memory recorded the second man as a giant.

But looking at this photo you can see that I'm noticeably taller than the giant. Curious how our brain plays tricks on us. I would have sworn that the giant was at least 7 feet tall and 300 pounds.

I'm about 6 feet tall and weight (still) less than 200 pounds.

Why did my brain record the facts differently than the camera?

Contrast.

The brain records new information in relation to existing information. When we learn something new our brain first searches for a way to relate that new information to the existing database within our brain cells.

Upon entering the restaurant, I first saw the smaller man, then I saw the larger man. The larger man was ordinary by himself. But the smaller man was so unusually small that my perspective was changed so much that the second man appeared massive in comparision.


George Torok

Keynote Marketing Speaker

First World Advertisement Forum - keynote marketing speaker, George Torok, points out the marketing lessons from great artists, Van Gogh and Picasso. Video Clip.




Market like Picasso - not like Van Gogh. George Torok delivering keynote marketing speech at the First World Advertisement Forum.

More videos from George Torok at YouTube

Visa Small Business Big Thinking Conference

Perhaps you might think that the words "Visa" and "small business" don’t belong in the same phrase. You might be wrong.

If you are in Montreal on Monday June 4, 2007 stop by the “Small Business Big Thinking” conference organized by Visa. And if you are not planning to be in Montreal maybe you go so you can attend this one-day conference organized by Visa for small business.

You might ask, “What does Visa know about small business?” And that would be a good question. That might be why they have partnered with large and small business to produce this one day conference.

Most prominent on the side of small business experts is Rick Spence, former editor and publisher of Profit magazine. Spence’s presence, savvy and contacts is enough to inject a practical amount of business street-smarts into this conference.

And then there are many other entrepreneurs who just made a pile of money. Maybe you never heard of them. They don’t care; they are still raking in money. And they are willing to tell you some of their secrets – but of course not all. Maybe you should listen up.

My dear friend and mentor, Peter Urs Bender said, “A fool can learn from no one and a wise man can learn from anyone.”

And yes I will be making a special appearance at this Visa Small Business Big Thinking conference. I will be speaking in the Buzz Marketing session at 11:00 am. And I will host a table for the ‘Meet the Pros” luncheon. Call me a fool if you want – but you can learn a lot about marketing from me.

Rick Spence is a valued friend and he invited me at the last minute so I checked my calendar and agreed to be there. Besides, Montreal is a beautiful city and entrepreneurs need all the help they can get.

See you in Montreal at the Visa “Small Business Big Thinking” conference on Monday June 4, 2007.

George Torok
Marketing Specialist
Motivational Speaker
Publisher of over 300 business articles

Learn more about the Small Busines Big Thinking conference in Montreal