Power Marketing

Conflict sells. Conflict makes the news, grabs attention and gets discussed at the water cooler. If you want to be noticed, fight a powerful and evil enemy. Who or what demon are you fighting? While planning your PR strategy, pick your enemy strategically. The tougher, meaner and more disgusting your enemy—the better for you. That positions you clearly as the hero.


The Joker taunted Batman with the phrase "you complete me" in the movie The Dark Knight. The public image of both Batman and the Joker were stronger because of their conflict. A champion needs a formidable villain, and vice versa.

The PR lesson is that the public defines you by your competition. If you are not well known maybe you need to pick a tougher, more visible enemy.

Make your enemy appear more frightening

Read the rest of this article on PR News Online


George Torok is a Marketing Expert and a contributor to PR News Online

Thinking of running a promotion in February? Then you might be able to leverage some of these special days and celebrations in February.
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Calendar of Events/Publicity Opportunities
By Pam Lontos


If your expertise fits any of these topics, take advantage by sending out a press release to newspaper, television and radio stations, or call up the media directly! For example, if you are a doctor, nurse, medical expert or author who specializes in cardiology, you'll want to let the media know about your expertise for "American Heart Month," which is February. You can share your advice on how to build a heart-healthy diet, how to recognize thecommon symptoms of heart disease, and more.

Use these dates to create your own media opportunities by writing press releases on these topics, contacting radio stations in your area, or becoming a featured expert on television or in print:

- February is American Heart Month - During this time, the American Heart Association will shine the spotlight on their campaign, "Go Red for Women."This campaign strives to bring awareness to women about cardio vascular disease, which claims the lives of 500,000 women each year.

- February is National Black History Month - A month to celebrate the achievements and contributions of African Americans.

- February is International Boost Self-Esteem Month/Expect Success - These events were created to motivate people to seize new challenges, and emphasize the importance of expecting nothing more than one's best effort on any project or challenge.

- February is Time Management Month - A reminder that now is the time to get organized and follow through with commitments, particularly those that were made with the New Year.

- The first week in February is Publicity for Profit Week - A time to learn how to rely on someone else to gain publicity, but to develop a strategy one can implement to get his or her name out there.

- The second week in February is International Flirting Week - A week designed to celebrate the role flirting plays in the lives of singles seeking a mate, couples who want to spice things up, and total strangers exchanging glances.

- February 2 is Groundhog Day

- February 10 is World's Marriage Day - A day to honor the beauty of faithfulness, and the sacrifice and joy of daily-married life.

- February 14 is Valentine's Day- February 18 is Presidents Day

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Reprinted from 'PR/PR Pulse,' a free e-zine featuring tips and techniquesfor gaining publicity. To subscribe, send an e-mail to newsletter@prpr.netwith 'Add Me' in the subject line.

Pam Lontos is the president of PR/PR, a public relations firm that specializes in professional speakers, authors and experts. An author,speaker and former VP of Disney's Shamrock Broadcasting, Pam knows the ropes of getting you good publicity and how to use it to boost your bookings or book sales. She is also author of the new book, "I See Your Name Everywhere!" Call for a free consultation: 407-299-6128 or visit:http://www.prpr.net/.
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George Torok
Marketing Expert & Speaker
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