Power Marketing

Marketing Challenges and Opportunities It was the simplest of times. it had been the worst of times. That line from writer 1859 novel, A Tale of 2 Cities, may simply chart the year ahead. I predict exciting times for marketers in 2012. You will realize opportunities...

With all the eye that the TV advertisements on the Super Bowl receive, it is easy to be seduced into basic cognitive process that is selling. Yes, sensible advertising is sweet selling - and keep in mind that it's just one a part of the selling combine. My guess is that you simply did not purchase a TV advertising on the Super Bowl. the value for...

3 Simple Tests for Your Graphic Design Are you losing money because of starving-artists design? I've noticed a lot of bad design of marketing material lately. I've also seen some fabulous graphic design. You might want to protect yourself from the design demons. It's...

Does a name determine value? Maybe. Names plant images or emotional value in our minds. Product names seem to influence value. Consider these examples. Wine If you are selling wine then consider the study by Brock University as reported in the Globe and Mail. “Names that...

Does email marketing still work?Yes. But we need to be much smarter then we were five years ago. You need to capture attention with real benefits. You need to avoid the perception of SPAM.Here's an email from Conquest Financial that fails on several points. You might learn from the...