Power Marketing Tip 47: Marketing Challenges and Opportunities
Marketing Challenges and Opportunities
It was the simplest of times. it had been the worst of times.
That line from writer 1859 novel, A Tale of 2 Cities, may simply chart the year ahead.
I predict exciting times for marketers in 2012.
You will realize opportunities to achieve existing shoppers through new channels offered by the social media networks. The question is not "Should you cross-check Twitter, Facebook, Linkedin and others?" The question is, "What opportunities or threats may you miss by not participating?"
The challenge are to leverage some time and resources to order the utilization of those tools.
Mobile devices square measure eclipsing the utilization of computers. QR codes and Apps square measure solely 2 of the tools that business is developing to achieve and accommodate the whims of mobile device users. I wonder, "How several of you're reading this on a mobile device?"
Online forums, blogs and surveys permit you to spot trends, section niche markets and live responses quicker and additional accurately.
The tools conjointly alter shoppers to report product flaws and nasty client service. Would you travel somewhere new on faith web.TripAdvisor.com ? And would you be additional probably to report dangerous or sensible service? craving for a decent restaurant? Then you may scrutinize web.RestaurantThing.com . scan my http://www.powermarketingblog.com/ for reports of dissatisfactory client service.
You will face the challenges of the raised competition, additional educated customers and therefore the economic drop.
Good news for little and small business. Outsourcing is not any longer a technique for big firms shopping for elements from low wage countries. http://www.guru.com/ and http://www.elance.com/ build it simple to anyone with little|alittle|atiny low} budget to source a spread of small business services from selling to administration help. Then www.Fiverr.com very lowers prices by giving associate astounding (and typically silly) vary of services for $5.
As a vendor you'll be a hero this returning year if you're obstructed in, exploring and learning. meaning that you just can build mistakes.
It will be associate exciting year for marketers. i'll still entails the threats and opportunities for you.
