Power Marketing

Do you want to deal? Then let's trade. It's doesn't have to be equal value but it does need to be perceived as equivalent value....

Stop Wasting your money on branding and start building profitable relationships Listen in to my interview on PR 101 Radio as host, Erica Tay...

You might have heard that prospects need to see your advertisements seven times before they buy. That phrase is often repeated by advertisin...

Here's an example of a big bank (CIBC) building relationships. Contrast that with the usual corporate approach of focusing on branding. ...

If you are in a commodity market there might be room to move up-market for new products. For decades the hotels of the world worked on a ra...